The Celtic Racing Team
The Tour Begins
Race season is coming
soon and we’re gearing up for another thrilling ULHRA season in 2009. After last year’s success the Celtic Racing
Team is building towards our strongest season ever. We’re ready to fly over the
waters toward our ultimate goal of securing the National High Points
Championship and invite you to join us.
If your company is looking for a way to
create or broaden brand awareness the
Celtic Racing Team is for you. Speed,
thunder, excitement and hundreds of thousands of enthusiastic fans combine all
the right elements for the kind of exposure that can add tremendous
growth to your business.
The Celtic Racing Team
program is a fun and exciting way to promote products in a different venue. We
reach an increasing number of passionate fans, who absolutely love hydroplane
racing. This is an opportunity to invest in new market places and acquire new loyal
customers. Your support and enthusiasm
makes this a fantastic way to hi-light your business and product lines.
About
Motor Sports Marketing
- In more ways than one,
marketing through motor sports is an effective way to build sales,
increase brand name awareness and gain market share. Sponsorship at this
level is not perceived in the collective mind of the market as traditional
advertising, but rather more community involvement. The inherent
resistance usually associated with an advertised message is non-existent;
you get your marketing message – your
story – out to the buying public by being associated with these
remarkable racing machines. This is not only unique, it’s incredibly cool.
- Increase
your exposure and market share through increased visibility in newspapers,
on the radio, on television and on the internet. You are not charged each
time the boat is seen on television. You are not charged each time
pictures of the boat appear in newspapers next to stories that mention
your company’s name. You don’t pay for mentions on the radio. This is the
optimal kind of exposure. You are not selling anything, per se. Your name
and logo are simply seen… again and again. Then in interviews your company
gets mentioned and thanked… again and again. Research confirms that the
power of this kind of implied credibility is huge.
Your
We can tailor packages to suit your
needs with various levels of exposure; from logos on the boat and tow vehicle, to
PA announcements and web-streaming ads. The ULHRA is broadcast on live
television in two major markets in Washington; Joyce Julius & Associates
source analysis, for recent SeaFair broadcasts in Seattle alone, report that
Celtic Racing achieved in excess of $60,000
exposure for our sponsors each year in this single race. All races have live
video streaming on the ULHRA website, exposing your brand world wide. With promotional
ads on both the ULHRA web site during webcasts and the Celtic Racing Team web
site 24/7 you will have even more exposure for your business. In addition Celtic
Racing participates in displays at community events, handing out “Hero Cards”,
product samples and literature to all in attendance. The hydroplane is also available,
when not racing, for display at special events you may be planning; Open Houses,
Product Launches, Customer Appreciation Events or other gatherings.
Your sponsorship will
include, but not be limited to, the following promotions:
- Your logo is placed on the UL-13 hydroplane and
tow vehicle, acting as a high-impact traveling billboard across the
- Your company’s ad will appear in Thunder &
Lights MagazineTM, a full color 100+ page publication with
150,000 copies printed and distributed at all venues on the ULHRA race
schedule and available for display at your place(s) of business.
- Hospitality Suite
opportunities at all race events for client and employee appreciation.
- TV and Radio coverage in major market race sites
such as
- Live internet video streaming of all
ULHRA races on ULHRA.org.
- Prominent internet web site coverage at ULHRA.org
and Celticracingteam.com with promotional ads that will include your
company’s name and logo.
- Product sampling and/or display opportunities at each race
site.
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The Hydroplane Racing Audience |
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Motor
Sports fans are said to be the most brand loyal in the world. They are very
aware of who sponsors their sport, and they have a strong tendency to support
those sponsoring companies. Sponsorship will allow you to create a lasting
bond with a captured audience. Unlimited
Light Hydroplane fans are:
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Sponsorship
package examples
All of our sponsorships are customized
to meet your marketing objectives and needs; from year-round traffic building
opportunities with our attention grabbing boat at your company event to product
exposure at large festivals and community displays throughout the region.
Title
Sponsor - $75,000
+ Your name will be the
name of the boat used throughout all TV, Radio and Webcast broadcasts.
+ Your logo will be displayed on the Tail fins and Sponson
decks of the hydroplane in addition to the sides of the Transport vehicle.
+ Your logo will
prominently appear on all Team Uniforms & the Drivers Uniform.
+ Your name will be used in all official
Celtic Racing Team press releases.
+ You will have a
full page ad in the ULHRA’s Thunder & LightsTM
publication.
+ You will be prominently listed on the Celtic Racing
Team web site.
+ You may supply
sales brochures and product samples for distribution at all races.
+ You will be entitled to local displays
of your boat each year.
+ You will receive
(4) hospitality suite passes for each of the ULHRA races.
Presenting Sponsor - $35,000
+ Your name will be mentioned
at the beginning of each Heat of racing on TV, Radio and Webcast broadcasts.
+ Your logo will be displayed on the Cowling of the hydroplane.
+ Your logo will appear on all Team uniforms & the
Drivers Uniform.
+ You will be listed as a sponsor in the ULHRA’s Thunder & LightsTM
publication.
+ You will be prominently listed on the Celtic Racing
Team web site.
+ You may supply sales brochures and product samples to be
distributed at races.
+ You will be
entitled to a local display of the boat each year.
+ You will receive (2) two hospitality suite passes for each
of the ULHRA races.
Associate Sponsor
+ Associate
sponsor’s logo will be displayed on the Hydroplane.
+ Associate sponsor will be listed in the ULHRA’s Thunder & LightsTM
publication.
+ Associate sponsor will be listed on the Celtic Racing Team web site.
+ Associate sponsor may supply sales brochures to be included
in race site team releases.
+ Associate sponsor may purchase hospitality suite passes for each of the ULHRA races.
We’ve made a major
investment in the future.
Climb aboard and join us
for the ride!
All terms and
conditions are subject to negotiation
Celtic Racing
Team would appreciate the opportunity to meet with you to work out the most
appropriate package for your sponsorship during the 2009 race season.
Team Marketing Contact
J. Craig
Fletcher – jcraig@celticracingteam.com
(206) 999-7129
Celtic
Racing Positions our Partners for Success
Celtic Racing Team is
aggressive, enthusiastic and driven to win. We are a proven, professional team
with a demonstrated ability to prepare the boat and be on the water at each
race. This ensures our sponsors are seen and mentioned during television, radio
and webcast coverage of our race events. This means that our sponsors are recognized
by the fans, either attending races or following the circuit worldwide via
webcasts.
You'll be in Good Company
Major corporations such as
Microsoft, Mike's Hard Lemonade, Red Dot Corporation, Frazee Paint, Boat
Electric, Graham Trucking and Budweiser have sponsored Unlimited Light
hydroplane racing.
Celtic Racing
Team's Charity: Susan G.
Komen for the Cure
We “Race for the cure”. We do
this by spreading awareness and information about breast cancer treatment and
preventative measures that women of all ages benefit from. Our efforts on
behalf of this very worthy cause will redound positively with our sponsors.
Celtic Racing contributes through various fund raising events throughout the
year to the Susan G. Komen foundation and local breast cancer organizations
that meet the "Race for the cure" objective.
Your brand can share in the positive image of this respected, well known
non-profit organization
- You will align your company with a desirable
mission: Spreading awareness and information to women of all ages while
helping to raise funds aimed at finding a cure for breast cancer.
- You will generate a positive corporate image by
demonstrating your social and community concern and involvement.
A New National Series
begins soon
The UL-13 is a
wide-open canvas waiting for your company’s involvement! We are looking forward to a fantastic season working
with you in what promises to be an exhilarating campaign. Testing and Spring
Training begin in early April with the first race scheduled in mid April. It is
still early enough for a Title sponsor to participate in choosing paint colors
and schemes. Please call J. Craig Fletcher at 206.999.7129 for more
information.
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Warmest Regards,
Celtic Racing Team |
Celtic
Racing Team Phone - (206)
999-7129 |
